Custom Application

Case Study
Online Store

Project Overview

Tools:

Adobe XD

Pen & Paper

Process

Understand

Stakeholders

  • Design Team
  • Product Manager

Activities

  • Meet, talk, observe and understand users in their environment
  • Analyze requirements to understand and clarify them
  • Define user personas and use-cases

Outcomes

  • User Personas
  • User Stories
  • Use Cases

    Research

    Stakeholders

    • Design Team

    Activities

    • Study of competitors’ approaches
    • Research on similar features in the world
    • Analysis of latest UI/UX trends, design principles, and rules

    Outcomes

    • A bunch of ideas and material on which you can build your actual design work

    Sketch

    Stakeholders

    • Design Team
    • Product Manager

    Activities

    • Generate ideas and work on basic sketches
    • Brainstorming sessions with stakeholders to get their feedback
    • Re-draw sketches and re-test them with stakeholders

    Outcomes

    • Sketches
    • Wireframes, Mockups

    Design

    Stakeholders

    • Design Team
    • Product Managers

      Activities

      • Design UI images
      • Define final theme, specs, and guidelines required for implementation
      • Design icons to display on screens
      • Sessions with stakeholders to get their feedback from business and technical perspective

      Outcomes

      • Design images
      • Detailed design specs like colors, theme, styles, guidelines
      • Icons

      Implement

      Stakeholders

      • Development team
      • Design Team

      Activities

      • Implement back-end functionality and front interface

      Outcomes

      • Developed UI with complete functionality and experience following the designed theme and style

      Evaluate

      Stakeholders

      • Design Team
      • Product Manager

      Activities

      • Go through the flow and feel the experience
      • Perform a comparison of implementation and defined interface

      Outcomes

      • User feedback
      • UI audit reports
      • Areas marked where improvement is required

      User Experience Research

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      Brand Redesign

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      Web & App Development

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